Retain existing customers

Increase loyalty and CLV

What does retaining existing customers mean?

Getting an existing customer to frequently come back and shop in your e-commerce store is the very definition of retention.

Acquiring new customers is vital for your business - but retaining more loyal customers and increasing their Customer Lifetime Value is a game-changer.

Retaining customers is usually done through unique customer experiences, targeted ads, or email marketing. All something with the goal of extending their lifetime with your brand and thus the profits you can earn on them.

Personalized experiences

Increase customer lifetime value

Why does this matter? What is the worst possible outcome?

Retention and churn are interconnected. When customers stop returning to your shop, they will be considered churned.

From there it’s simple math; if you have more customers churning than you have new ones coming in - you’re going to lose customers and revenue.

Building a relationship with your existing customers (retaining them) is the foundation to continuously accelerating your growth.

Cut down on churn

increase loyalty

Sustained growth

Learn all about retention marketing and how to bring your customers back with a CDP

How Custimy can help you do it?

Custimy can forecast the propensity to buy for a customer, by knowing their spending habits and behavior within your brand universe (webshop, socials, emails).

Our AI algorithms will automatically update your audiences for email flows or paid retargeting when a customer is ready to buy, so you can lure them in. 

You’ll decrease churn and never lose a customer to a competitor again because you didn’t act when they were ready to buy.

This is how you keep the rocket fuel flowing so you can go further with your e-commerce.

Predict behaviour

Accelerate growth

Don’t just take our word for it,
take our customers word

Vasilij Brandt
Founder & CMO Blazar Capital and Forbes 30 under 30 Alumni

As a data-driven E-Commerce group, we always look for opportunities to enhance our knowledge through data in order to make better decisions. Custimy collects data from our tech stack and creates a good overview and insights on various aspects of our business. As of today, we have five different brands using the tool and the insights we are getting across our brands are highly interesting.

Brett Schetzsle
Founder, ADE Imports, Corp.

I am really impressed by Custimy’s approach to customer segmentation and ability to be a ‘single source of truth’ for targeting and audience building across Klaviyo, Meta and Google ad platforms. Using their segments allows us to retain customers and drive repeat purchases with automated Klavioyo flows putting the most relevant and personalized offers in front of them at the right time. Plus, the more the AI learns about our current customers, that knowledge immediately informs our audience building in Google and Meta to retarget with consistent messaging and to build even better lookalike audiences for finding new customers. It’s a customer data platform with huge potential.

Kristian Tinho
Owner

I love to have a platform that collects it all and gives me one single overview. Custimy has been very beneficial regarding time spent analyzing my business and understanding the customers better. We love to have insights, and being actionable is the most important for us. Setting up automation, which helps us to find new customers in an easier way, definitely makes our lives easier every day.

Daniel Gerfort
CMO

At Møbelkompagniet we had trouble retaining our existing customers. We really wanted customers to come back and make a second purchase. With Custimy’s segmentation engine we were able to engage different customer groups in order to increase their repurchasing rate. Secondly have the product insights given us a clear indication of which product is good for our business and what is not

Nadia Christensen
Head of Social

Incorporating data from Custimy in ABENAs advertising on Meta, we experienced a +1200% increase in add-to-cart events. On all softer metrics, both audiences showed good performance but on conversions, the look-a-like audience build on Custimy data outperformed the look-a-like audience build only on Meta pixel data. Consolidating data from multiple of ABENAs available data sources in Custimy, we were able to build a stronger foundation of relevant data to reach users with a high intent to convert

Vasilij Brandt
Founder & CMO Blazar Capital and Forbes 30 under 30 Alumni

As a data-driven E-Commerce group, we always look for opportunities to enhance our knowledge through data in order to make better decisions. Custimy collects data from our tech stack and creates a good overview and insights on various aspects of our business. As of today, we have five different brands using the tool and the insights we are getting across our brands are highly interesting.

Brett Schetzsle
Founder, ADE Imports, Corp.

I am really impressed by Custimy’s approach to customer segmentation and ability to be a ‘single source of truth’ for targeting and audience building across Klaviyo, Meta and Google ad platforms. Using their segments allows us to retain customers and drive repeat purchases with automated Klavioyo flows putting the most relevant and personalized offers in front of them at the right time. Plus, the more the AI learns about our current customers, that knowledge immediately informs our audience building in Google and Meta to retarget with consistent messaging and to build even better lookalike audiences for finding new customers. It’s a customer data platform with huge potential.

Kristian Tinho
Owner

I love to have a platform that collects it all and gives me one single overview. Custimy has been very beneficial regarding time spent analyzing my business and understanding the customers better. We love to have insights, and being actionable is the most important for us. Setting up automation, which helps us to find new customers in an easier way, definitely makes our lives easier every day.

Daniel Gerfort
CMO

At Møbelkompagniet we had trouble retaining our existing customers. We really wanted customers to come back and make a second purchase. With Custimy’s segmentation engine we were able to engage different customer groups in order to increase their repurchasing rate. Secondly have the product insights given us a clear indication of which product is good for our business and what is not

Nadia Christensen
Head of Social

Incorporating data from Custimy in ABENAs advertising on Meta, we experienced a +1200% increase in add-to-cart events. On all softer metrics, both audiences showed good performance but on conversions, the look-a-like audience build on Custimy data outperformed the look-a-like audience build only on Meta pixel data. Consolidating data from multiple of ABENAs available data sources in Custimy, we were able to build a stronger foundation of relevant data to reach users with a high intent to convert

Don’t just take our word for it, take our customers word

As a data-driven E-Commerce group, we always look for opportunities to enhance our knowledge through data in order to make better decisions. Custimy collects data from our tech stack and creates a good overview and insights on various aspects of our business. As of today, we have five different brands using the tool and the insights we are getting across our brands are highly interesting.

Brett Schetzsle
Founder, ADE Imports, Corp.

I am really impressed by Custimy’s approach to customer segmentation and ability to be a ‘single source of truth’ for targeting and audience building across Klaviyo, Meta and Google ad platforms. Using their segments allows us to retain customers and drive repeat purchases with automated Klavioyo flows putting the most relevant and personalized offers in front of them at the right time. Plus, the more the AI learns about our current customers, that knowledge immediately informs our audience building in Google and Meta to retarget with consistent messaging and to build even better lookalike audiences for finding new customers. It’s a customer data platform with huge potential.

Kristian Tinho
Owner

I love to have a platform that collects it all and gives me one single overview. Custimy has been very beneficial regarding time spent analyzing my business and understanding the customers better. We love to have insights, and being actionable is the most important for us. Setting up automation, which helps us to find new customers in an easier way, definitely makes our lives easier every day.

Daniel Gerfort
CMO

At Møbelkompagniet we had trouble retaining our existing customers. We really wanted customers to come back and make a second purchase. With Custimy’s segmentation engine we were able to engage different customer groups in order to increase their repurchasing rate. Secondly have the product insights given us a clear indication of which product is good for our business and what is not

Nadia Christensen
Head of Social

Incorporating data from Custimy in ABENAs advertising on Meta, we experienced a +1200% increase in add-to-cart events. On all softer metrics, both audiences showed good performance but on conversions, the look-a-like audience build on Custimy data outperformed the look-a-like audience build only on Meta pixel data. Consolidating data from multiple of ABENAs available data sources in Custimy, we were able to build a stronger foundation of relevant data to reach users with a high intent to convert

Learn how to supercharge your e-commerce with data you control

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