Data visualization tools: visualize your KPI’s and metrics
Jun 2, 2023

Data visualization tools: visualize your KPI’s and metrics

You are probably always asking yourself what you can do better to reach your business goals.

You want to be able to use your data and the information in it.

That’s what will allow you to make better decisions about your business. However, not all of your KPIs and marketing metrics can be put into data visualization tools. A CDP will help you do that. And in addition to that, a CDP can give much deeper insights into what your business truly looks like.

This is possible because of the different layers in the platform. But first, let’s talk about visualization tools. Then I will explain how a CDP can take it to the next level.

Data visualization tools are powerful tools to help you achieve your business and marketing goals.

Data visualization tools are powerful tools to help you achieve your business and marketing goals. These visualization tools allow you to create dashboards to keep track of your KPIs, metrics, and other important data. These dashboards will help you make better decisions about how to improve certain areas of your business or your marketing campaigns.

Data visualization tools are useful for visualizing the right kind of data; they’re easy to use and understand, which makes them ideal for both novice users and more experienced users.

You can upload data from various cloud services, for example, Salesforce, Zendesk, Google Analytics, Twitter, and Facebook.

This can be done through a magical interface by clicking on the ‘Upload’ button in the left sidebar. Alternatively, you can use an API to upload your own CSV files or send them via email.

For uploading Google Analytics data I recommend using their dedicated connector as it was specifically built for this purpose. If this is not possible due to a lack of API access. Then you could try out our unique integration with Google Analytics which enables you to easily import your GA data directly into our platform without you having to write any code at all!

If you’ve uploaded the data from other sources, you can easily use dashboards that visualize the data.

Once you’ve uploaded your data, a customer data platform like the one from makes it easy to visualize it. It is focused on ease of use. And it gives you a single dashboard where you can see all your most important, sorted, and analyzed for you. It also included all other visualizations to show your KPIs and metrics.

Think of them as a dashboard in a box: they’re all-in-one solutions that combine data with visualizations. (and other features that provide context for the data being displayed. This makes it easier for you as an e-commerce manager to take actions based on real-time knowledge. No more having to code or hire an expensive data scientist to make sense of what you are seeing.

Dashboards are an efficient way to keep track of your team’s progress. Custimy provides ready-made dashboards for you for everything. From a company overview to a single customer view of every customer you have. These dashboards allow you to visualize key metrics and KPIs using whatever data sources are most relevant for your company.

You can use dashboards to visualize key metrics of your business or marketing goals and drive your business forward.

Visualized dashboards are a great way to visualize your KPIs and metrics. You can use these custom dashboards to visualize key metrics of your business or marketing goals and drive your business forward.

When you have a good overview of your metrics, it is easier for you to make better business decisions. You can visualize your sales goals with a dashboard that shows how much revenue was generated by each product category. This will help you decide which products should be given more attention. Or understand which ones should have less focus in your marketing campaigns. It is a great way of weeding out products that are not profitable enough anymore.

Another example would be when visualizing the number of new customers that signed up for your e-commerce store. They bought something in the last month: this way you can see how your efforts affected the business directly. It can give you a better idea of which marketing efforts are driving customers, and which ones are not.

When choosing a data visualization tool. Make sure that it is easy to connect with your data sources

It is important to choose a data visualization tool that is easy to use and easy to connect with your data sources. If you can’t implement or use the tool, it’s not worth it. Look for a tool that offers easy integration with other tools you use, such as your webshop (Shopify, woo commerce, etc), analytics software, and marketing automation platform. Today, some customer data platforms can integrate in just 10 minutes. And by pulling historic data you can have everything you need to know about your business in just 24 hours. It doesn’t get much easier than this

When choosing a data visualization tool, make sure that it is easy to connect with your data sources and visualize them in the way you want. As an example: if you have 10 KPIs (key performance indicators) which are provided by several different systems or business units and they all need visualizing in one dashboard. Then make sure the tool can do this without any hassle!

A good data visualization tool makes it easy to reach your business goals.

A good data visualization tool makes it easy to reach your business goals. It’s the difference between a manager who can quickly understand the work they need to do and one who is spending hours and hours buried in spreadsheets and lost in nonsensical data.

If you’re looking for a data visualization tools, here are 5 features that will help you achieve your business goals:

  • A good tool should make it easy to visualize all kinds of information from different sources in one place. This includes your webshop, your email automation, and Google Analytics. This way, anyone on your team can use these dashboards without having to spend hours setting up each report by hand.
  • Your data visualization tool should be able to connect with all your software platforms so that everyone has access at any time. Not just during office hours or after hours when someone is available on Slack!
  • You need to be able to see dashboards based on specific criteria such as ” abandoned cart” or “churned customers”, etc. Data points like these could help you better understand why specific customers aren’t converting into paying customers yet. So you can take action before it becomes too late!

How a CDP takes it to the next level

With a CDP like the one from Custimy, you can have visualization directly implemented into your data infrastructure. instead of having separate tools for visualization and collection and analysis, the Custimy EDP can do all that for you in one place. This means you will have 4 layers of data processing done for you automatically. Collection, consolidation, analysis, and activation, are all visualized so you can take actions in real-time and with the highest quality of data.

If you want to learn more about how you can unlock the potential of your customer data with an e-commerce CDP, sign up for a free demo today and learn more