Data enrichment: Feed your marketing platforms with valuable data
Jun 2, 2023

Data enrichment: Feed your marketing platforms with valuable data


Data enrichment is a way of using data to make your marketing campaigns more effective. This can be done by feeding the information from your customer data platforms (CDP) into your other marketing systems, such as email marketing software or ad management platforms. With it, you gain a deeper understanding of your customers. This makes it so much easier for you to personalize future campaigns.

Did you know that 71% of consumers feel frustrated when a shopping experience is impersonal?

What is data enrichment?

Data enrichment is the process of adding new data to your existing data. It’s a valuable tool for e-commerce marketers because it provides an opportunity to improve the quality of your data. You even gain insights into what customers are thinking, and doing, and their behavioral tendencies.

In order to empower their marketing efforts with enriched data, e-commerces need to know how they can get started on this journey. Here is why you need to start it now:

Data enrichment can help you understand your customers better and identify what they need. When done right, it can help improve customer service, marketing, and even the products and services you offer.

Here is how to get started:

  1. Identify the data you need to enrich
  2. Use an enrichment tool that can deliver valuable insights into your customer’s behavior (A Customer Data platform)
  3. Segment your data so that it can be analyzed for patterns and trends
  4. Choose what kind of insights you want to get out of the process.

How does data enrichment work?

Data enrichment is the process of adding additional information to existing data. It’s a way to give your data more context and make it more useful for your e-commerce.

Data enrichment can be used in different ways, depending on what you’re looking for and how much time you have:

  • Add demographic information like age, gender, household income, and education level. This will allow you to target customers more accurately based on their interests or needs.
  • Add geographic location by city or state/region so that users see relevant ads when they visit certain pages on your site — this makes it easier for advertisers to find local customers.
  • Add behavioral information such as propensity to buy, preferred channels, price sensitivity, return rate, and much more.

There are many ways to enrich data. You can use Customer Data Platforms like Custimy, which provide valuable insights into your audience, as well as demographic information such as age range, gender, and geography. The great thing about this is that you get the full truth of your data, as a CDP can collect data from all your sources and transform it for you automatically. This way you will always have the highest quality of data and insights to act on.

Why is data enrichment important for e-commerce?

The answer is simple, it helps you understand your customers better and identify what they need.

When done right, it can help you improve customer service, marketing, and even the products you offer.

Data enrichment helps marketers understand their audience better by creating more personalized experiences that speak directly to their needs. It also allows them to identify trends in behavior that might not be visible otherwise.

Data enrichment examples

As an e-commerce business, you need to keep your customer data at the highest quality. You want to be able to use this information to deliver relevant and personalized product recommendations, upsells, and cross-sells, as well as order fulfillment and delivery.

The first step is defining your goals for a CDP:

  • How will it help drive revenue?
  • What is the ROI of implementing a CDP? How much data do you need? What’s the right kind of data?

Next, consider how much time it will take to implement a CDP — then allocate resources accordingly.

In order to get the most out of a CDP, you need to see the full picture of its value and the get whole team onboard.

You must convince people across all departments within your company that having access to this kind of information about their customers is worth investing time into building out processes around using them effectively rather than just throwing emails at people when there isn’t enough knowledge available about who those recipients might be interested in hearing from next!

After all, what good does it do anyone if you don’t know what our customers like, or even how many times they’ve purchased from you before?

Side tracking

6 Benefits of CDP enrichment

Data enrichment is a key component of intelligent marketing, and it’s one that you can’t afford to ignore.

Here are six top benefits of data enrichment:

  • Smarter customer segmentation. Enriched data has more attributes marketers can use to define customer segments. This makes it easier for e-commerce marketers to organize and scalably manage more targeted advertisements, tailored interactions, and relationships with the right customers.
  • More effective communication. Data enrichment means deeper knowledge that marketers can access about every single customer. This allows marketers to create strikingly precise offers and content that are more relevant to customers. Thus boosting conversion and brand loyalty.
  • Enhance customer experiences. Customers want brands to know who they are, understand their preferences, remember past interactions, and predict customer needs and want. Enriched data gives you the insights you need to create personalized experiences that drive higher customer satisfaction and keep customers engaged with the brand.
  • Precision algorithms. Marketers are increasingly using predictive analytics, machine learning and AI to develop accurate data and model customer behavior and predict wants, needs, propensity to convert and much more. The richer the data fed into these models, the more accurately they can perform.
  • Reduced data management costs. By enriching data in a planned, structured way with a CDP, brands reduce the need for data scientists. This reduces costs of data management. And it puts insights more readily at the fingertips of the marketers who can act on them.
  • Increased sales. Enriched customer data empowers marketers to better understand the ideal target customer, their potential lifetime value, what offers they’ll respond to, and what will drive them from a first-time customer to a loyal repeat customer. This deep understanding allows marketers to create experiences and campaigns that drive sales rates up and up.

Customer data platforms (CDP)

Customer Data Platforms are great to add valuable data to your marketing platforms. You can increase the value of your customer data by adding more information about your customers and potential customers, such as product preferences, shopping habits, and website behavior. This enriched data will help you improve your marketing campaigns by targeting the right people with relevant content and offers.

Data enrichment also provides an opportunity for companies to improve their overall data quality by filling in gaps in existing datasets. When there is no additional information available about a particular customer or company record (such as a missing location), enriching the dataset with more accurate information will make that record more useful for marketers and business leaders.

Data enrichment can be an excellent way to increase your revenue.

Data enrichment can be an excellent way to increase your revenue. By providing valuable information on your products and services, you’re able to better understand your customers’ needs as well as their buying habits, preferences, and demographics.

By doing so, you are also able to provide them with more accurate recommendations based on the situation they are currently in or the space they occupy within their decision journey.

Increase revenue by understanding your customers’ needs. You’ll have quick access to an entire jungle hiding away inside your backyard—less than five minutes from wherever you are!

Increase revenue by understanding your customers’ buying habits and preferences. By providing valuable information on your products and services, you’re able to better understand your customers’ needs as well as their buying habits, preferences, and demographics.

Audience segments


In conclusion, data enrichment is a powerful tool for your online business. It’s not only important for the security of your customer data but it can also help you generate more revenue by enriching information about your products and services. With these benefits in mind, it’s clear that there are many reasons why you should use data enrichment tools like CDP such as those provided by