Customer database: gather all insights from customer’s one place
Jun 2, 2023

Customer database: gather all insights from customer’s one place

Customer data platforms (CDPs) are quickly becoming the next big thing in e-commerce marketing. A customer data platform is a centralized hub for all of your customer’s information, from their preferences and interests to what they’ve bought in the past. Some call it a customer database. E-commerce businesses use it to create personalized experiences for each customer, reducing churn rates and increasing margins across your business. In this guide, I’ll help you take a look at what exactly a customer data platform is and why it matters so much to marketers today. Let’s dive into the world of CDPs and customer databases

What is a customer data platform?

A Customer Data Platform (CDP) is a single source of truth for customer data. It allows you to connect all of your customer data and use it to create more personal experiences that drive loyalty, advocacy, and growth.

  • Connects: CDPs integrate with all the sources where you collect customer data—from CRM systems to marketing automation tools, web properties and third-party applications.
  • Cleans & Enriches: Once connected, CDPs combine this information into one central hub so you can see each customer’s complete profile in one place. They also clean up any incorrect or incomplete information so that your profiles are always accurate and up-to-date. In addition, most platforms let you enrich your profiles with additional insights about customers by combining their social media activity with other consumer behavior data from third parties Marketing automation services.
  • Visualizes: A CDP can help you make sense of all this combined information through visualizations like dashboards or reports showing how different segments of customers behave over time. As well as what actions they want taken on their behalf (e.g., by segmenting based on purchase history).

CDP reporting custimy

What are the benefits of a customer database?

Customer data platforms (CDPs) are a way to bring together customer data in one place, giving you access to all of the insights you need to drive marketing strategies. CDPs can help you improve your marketing campaigns, by allowing you to reach customers where and when they’re most receptive. Having one database gives you a single source of truth.

This means:

  • You can get better at predicting what kind of content will be useful for specific segments—and targeting those segments with more relevant content than ever before.
  • You’ll be able to deliver personalized offers that speak specifically to each person’s needs and interests—which helps increase conversions and sales.
  • You’ll be able to use real-time feedback from customers about what parts of your site work well or not so well, so that you can improve them over time (and make sure that new visitors have an equally positive experience).

CDPs are a great way to get started with marketing automation, but they’re not the only tool in your toolbox. They can’t do everything you need; they won’t solve every problem you have. However, they will help streamline many of the processes that make up your current strategy, so that it’s easier than ever before to reach customers where and when they’re most receptive—and tailor offers specifically for each person’s needs and interests.

Who should own your customer database?

If you don’t know who owns customer data, that’s a problem. The answer to this question can help you determine where to focus your efforts and how much effort to put into improving your marketing performance.

When it comes down to it, there are two main stakeholders in the customer data space: customers and companies. While both of these groups have an interest in understanding their own personal information, not all companies are equipped with the tools or resources necessary to take on that task—and vice versa for customers who might feel overwhelmed by being responsible for managing their own data.

For instance, many companies rely on third parties such as marketing automation platforms (MAPs) or CRM systems like Salesforce or SAP SuccessFactors Customer Relationship Management (CRM) solutions because they offer robust features and capabilities along with built-in security measures that ensure privacy protection over time. However while these systems were originally designed primarily for internal use by sales teams or customer service representatives—not marketers—they may not have been built from scratch with marketers’ needs in mind when it comes down to integrating external data sources into their core system architecture.

A customer database is an effective way to bring together all of your customer data in one place and use it to drive marketing strategies.

A Customer Data Platform (CDP) is an effective way to bring together all of your customer data in one place and use it to drive marketing strategies. A customer database is a massive benefit in the world of e-commerce.

A CDP allows you to unlock insights from across your organization, giving you a holistic view of each customer’s journey and behavior. This enables you to build better segmentation, personalize the right message at the right time, optimize campaign performance and increase relevancy with automated marketing campaigns.

Why use a Customer database?

A Customer Data Platform provides:

  • A single source for data about customers or prospects.
  • Seamless access across all channels (web, mobile app etc.).
  • The ability to analyze and understand customer behavior by combining different sources of information together.
  • Personalization capabilities which allow marketers create actionable segments based on customers’ needs/wants
  • Automation capabilities which allow marketers automate campaigns based on user attributes such as location or product interest level without having someone manually enter those details into their system everytime they want something new sent out there instead of just using Google Analytics alone.

Side tracking


As you can see from this post, CDPs offer a lot of benefits. They can help you understand your customers better and use that information to drive more effective marketing strategies. However, it is important to remember that CDPs are not just for marketers – they can be valuable for sales teams as well. If your company is looking for a way to bring together all of its customer data in one place and use it efficiently, then consider implementing a CDP solution today!