CDP solutions: a deep dive into the world of CDPs
Jun 2, 2023

CDP solutions: a deep dive into the world of CDPs

CDP solutions are becoming more and more popular in the world of e-commerce and marketing. Marketers use CDPs to track customer data, and they can help you keep tabs on their behavior so that you can better serve them. However, there are many different types of CDP solutions out there, so it’s important to know what’s offered by each company before signing up with one.

What is a customer data platform?

  • A customer data platform (CDP) is a software solution that collects, integrates, and analyzes all customer data. These platforms help marketers create personalized experiences for customers by gathering information about their interactions with the company across channels like email and online browsing.
  • The goal of a CDP is to provide organizations with a holistic view of their customers so they can better understand their behavior. This gives companies the opportunity to create highly targeted campaigns that are more likely to succeed in generating results such as conversions or increased sales revenue.

Who uses a CDP?

Companies of all sizes in e-commerce use CDPs to improve their business. Companies of any size can use a CDP, including small businesses. Whether you sell directly to consumers or sell products or services through retail channels or both. There’s a way for you to leverage the power of CDP technology.

CDPs also offer an easy migration path for companies looking to expand their reach into new customer audiences. All without having to build out a new database from scratch. This helps these businesses grow quickly without sacrificing customer experience.

Why use a CDP?

In a nutshell, CDPs collect and analyze customer data in order to generate actionable insights. This allows companies to optimize their marketing activities by focusing on the right customers with the right offers at the most appropriate time.

A successful CDP solution can help you achieve these goals:

  • Improved customer experience. Your customers will have a better experience because they won’t have to manually fill out forms or jump through hoops when interacting with your company online.
  • Increased revenue. You’ll be able to identify opportunities for cross-selling and upselling that weren’t previously visible. And bring in returning customers over email without having to miss the timing on when they are ready to buy again.
  • Improved marketing performance . A solid CDP comes with tools that enable you to make better decisions about which campaigns are working best. As well as what content is resonating most strongly with customers, etc. S o that you can optimize future efforts based on actual performance data rather than hunches or gut instinct alone.

CDP adoption and market size

The CDP market is growing at a steady rate. People expect the market to grow from $1.3 billion in 2019 to $2.3 billion by 2022, growing at an annual growth rate of 11.6%. It’s also predicted that CDPs will become the new standard for many companies in their efforts to protect data and ensure compliance with GDPR and other regulations around the world.

Types of CDPs

You also need to know that CDPs can be broken down into two categories: data platforms and marketing platforms. A data platform is a repository of customer data. It allows you to store information about each one of your customers, like their name and email address. A marketing platform is a tool for analyzing customer data.

It helps you understand what those customers want from your brand based on previous purchases and behavioral patterns. The important thing to remember about both types of CDPs is that they streamline communication with customers by creating personal profiles tailored specifically to them (based on their preferences). All so that when they shop online again, they’re offered relevant products based on what they’ve previously shown interest in.

CDP best practices & tips for choosing the right fit for you

When it comes to choosing the right CDP solution for your business, there are a few key considerations. First, you need to consider your data needs. If you have a lot of unstructured data lying around that hasn’t been analyzed yet. Then you’ll want something more flexible and scalable than a traditional database. An e-commerce CDP like Custimy can be helpful here.

Next, it’s important for businesses to understand their current goals. Does your company have any specific use cases in mind for this technology? Do they want more efficient machine learning algorithms? Are they looking for better ways to analyze their supply chain or marketing processes?

Next up is understanding the current state of your ecosystem. This includes both software and hardware. What products do employees currently use. Which vendors do they trust? what kind of integrations do they already have in place (and which ones aren’t working out as well as intended)? These are all important factors that should be considered when making decisions about future plans.

What is the best customer data platform for your business?

At this point, you have a good understanding of the market and how it’s changing. You know your business goals, and you’re evaluating your current capabilities. But there’s one more thing to consider before committing to a CDP. What type of partner do you need?

If you’re just getting started with data management, you’ll want to look for a partner that can help guide your journey through this new world. They should be able to provide expertise in technology platforms and processes as well as strategy and advisory services that will help meet your objectives now—and into the future. The last thing any e-commerce business wants is an expensive mistake that never solves their issues!

With the right CDP, you can improve marketing performance, increase revenue, and create a superior customer experience.

Customer data platforms (CDPs) are the next generation of data management and analytics solutions. They help you get more out of your customer data. They are helping marketers achieve business goals like improving marketing performance, increasing revenue, and creating a superior customer experience.

If you’re looking for a CDP platform for your organization, choosing the right one can be tricky. There are many factors to consider. This including how much does it cost? How easy is it to use? Does it offer the features my team needs? What about security? And what about integrations—can we connect it with our existing systems?

A good starting point for e-commerce business is a midlevel platform that comes at a fraction of the cost of their competitors. Custimy is one of those. It is build by e-commerce people, for e-commerce people. And it gives you everything you need to succeed in this crazy world of online retail. In fact, it is the only CDP made specifically for e-commerce, and the features and pricing shows that.


In conclusion, CDPs are a powerful tool for marketers and business owners who want to gain a deeper understanding of their customers. With the right CDP solution in place, you can improve marketing performance, increase revenue, and create a superior customer experience. And while they’re not right for every company or sector, there’s no question that customer data platforms are becoming increasingly important—and widespread—as more companies discover how much better they can do when they use them effectively.