Increase profits

Sell profitable products to the right customers

How does selling profitable products to the right customers increase profits?

E-commerce stores always focus on increasing their revenue. Oftentimes, it's because of a lack of insights.

Knowing the actual profitability of a single product or category (after discounts, returns, and Cost of Goods Sold) makes it possible to advertise and sell the more profitable products while growing revenue.

Combine that with targeting your profitable customer segments, while excluding unprofitable customers and you have a killer recipe for profitability.

Calculate net profit

Understand their behaviour

Why should you increase profits?

With a more profitable stream of revenue, you will be able to scale your e-commerce to the moon faster.

You won’t be wasting your hard-earned dollars on the wrong products or customers. Instead, you’ll spend them on those products and customers who will turn your business profitable.

In the end, if you are only selling to boost revenue, and not your profits, you will run out of money. We don’t recommend that.

Scale faster

Profitable growth

Learn more about how to supercharge your e-commerce

How does Custimy help you increase profits?

By gathering all of your customer data and combining it with your product data, Custimy AI technology calculates and shows you which products bring the most profit, as well as products that cause you to lose money.

You can use these insights to identify more profitable customers and advertise your best products to them. This will boost your bottom line results and add more fuel to fire your rocket faster, higher, and further.

Product performance overview

Boost profits

Don’t just take our word for it,
take our customers word

Vasilij Brandt
Founder & CMO Blazar Capital and Forbes 30 under 30 Alumni

As a data-driven E-Commerce group, we always look for opportunities to enhance our knowledge through data in order to make better decisions. Custimy collects data from our tech stack and creates a good overview and insights on various aspects of our business. As of today, we have five different brands using the tool and the insights we are getting across our brands are highly interesting.

Brett Schetzsle
Founder, ADE Imports, Corp.

I am really impressed by Custimy’s approach to customer segmentation and ability to be a ‘single source of truth’ for targeting and audience building across Klaviyo, Meta and Google ad platforms. Using their segments allows us to retain customers and drive repeat purchases with automated Klavioyo flows putting the most relevant and personalized offers in front of them at the right time. Plus, the more the AI learns about our current customers, that knowledge immediately informs our audience building in Google and Meta to retarget with consistent messaging and to build even better lookalike audiences for finding new customers. It’s a customer data platform with huge potential.

Kristian Tinho
Owner

I love to have a platform that collects it all and gives me one single overview. Custimy has been very beneficial regarding time spent analyzing my business and understanding the customers better. We love to have insights, and being actionable is the most important for us. Setting up automation, which helps us to find new customers in an easier way, definitely makes our lives easier every day.

Daniel Gerfort
CMO

At Møbelkompagniet we had trouble retaining our existing customers. We really wanted customers to come back and make a second purchase. With Custimy’s segmentation engine we were able to engage different customer groups in order to increase their repurchasing rate. Secondly have the product insights given us a clear indication of which product is good for our business and what is not

Nadia Christensen
Head of Social

Incorporating data from Custimy in ABENAs advertising on Meta, we experienced a +1200% increase in add-to-cart events. On all softer metrics, both audiences showed good performance but on conversions, the look-a-like audience build on Custimy data outperformed the look-a-like audience build only on Meta pixel data. Consolidating data from multiple of ABENAs available data sources in Custimy, we were able to build a stronger foundation of relevant data to reach users with a high intent to convert

Vasilij Brandt
Founder & CMO Blazar Capital and Forbes 30 under 30 Alumni

As a data-driven E-Commerce group, we always look for opportunities to enhance our knowledge through data in order to make better decisions. Custimy collects data from our tech stack and creates a good overview and insights on various aspects of our business. As of today, we have five different brands using the tool and the insights we are getting across our brands are highly interesting.

Brett Schetzsle
Founder, ADE Imports, Corp.

I am really impressed by Custimy’s approach to customer segmentation and ability to be a ‘single source of truth’ for targeting and audience building across Klaviyo, Meta and Google ad platforms. Using their segments allows us to retain customers and drive repeat purchases with automated Klavioyo flows putting the most relevant and personalized offers in front of them at the right time. Plus, the more the AI learns about our current customers, that knowledge immediately informs our audience building in Google and Meta to retarget with consistent messaging and to build even better lookalike audiences for finding new customers. It’s a customer data platform with huge potential.

Kristian Tinho
Owner

I love to have a platform that collects it all and gives me one single overview. Custimy has been very beneficial regarding time spent analyzing my business and understanding the customers better. We love to have insights, and being actionable is the most important for us. Setting up automation, which helps us to find new customers in an easier way, definitely makes our lives easier every day.

Daniel Gerfort
CMO

At Møbelkompagniet we had trouble retaining our existing customers. We really wanted customers to come back and make a second purchase. With Custimy’s segmentation engine we were able to engage different customer groups in order to increase their repurchasing rate. Secondly have the product insights given us a clear indication of which product is good for our business and what is not

Nadia Christensen
Head of Social

Incorporating data from Custimy in ABENAs advertising on Meta, we experienced a +1200% increase in add-to-cart events. On all softer metrics, both audiences showed good performance but on conversions, the look-a-like audience build on Custimy data outperformed the look-a-like audience build only on Meta pixel data. Consolidating data from multiple of ABENAs available data sources in Custimy, we were able to build a stronger foundation of relevant data to reach users with a high intent to convert

Don’t just take our word for it, take our customers word

As a data-driven E-Commerce group, we always look for opportunities to enhance our knowledge through data in order to make better decisions. Custimy collects data from our tech stack and creates a good overview and insights on various aspects of our business. As of today, we have five different brands using the tool and the insights we are getting across our brands are highly interesting.

Brett Schetzsle
Founder, ADE Imports, Corp.

I am really impressed by Custimy’s approach to customer segmentation and ability to be a ‘single source of truth’ for targeting and audience building across Klaviyo, Meta and Google ad platforms. Using their segments allows us to retain customers and drive repeat purchases with automated Klavioyo flows putting the most relevant and personalized offers in front of them at the right time. Plus, the more the AI learns about our current customers, that knowledge immediately informs our audience building in Google and Meta to retarget with consistent messaging and to build even better lookalike audiences for finding new customers. It’s a customer data platform with huge potential.

Kristian Tinho
Owner

I love to have a platform that collects it all and gives me one single overview. Custimy has been very beneficial regarding time spent analyzing my business and understanding the customers better. We love to have insights, and being actionable is the most important for us. Setting up automation, which helps us to find new customers in an easier way, definitely makes our lives easier every day.

Daniel Gerfort
CMO

At Møbelkompagniet we had trouble retaining our existing customers. We really wanted customers to come back and make a second purchase. With Custimy’s segmentation engine we were able to engage different customer groups in order to increase their repurchasing rate. Secondly have the product insights given us a clear indication of which product is good for our business and what is not

Nadia Christensen
Head of Social

Incorporating data from Custimy in ABENAs advertising on Meta, we experienced a +1200% increase in add-to-cart events. On all softer metrics, both audiences showed good performance but on conversions, the look-a-like audience build on Custimy data outperformed the look-a-like audience build only on Meta pixel data. Consolidating data from multiple of ABENAs available data sources in Custimy, we were able to build a stronger foundation of relevant data to reach users with a high intent to convert

Learn how to add rocket fuel to your e-commerce with a CDP

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