Improve ad results

Hyper segmentation engine

What are paid ads?

Paid advertising is all about paying for ad space on different channels to increase your e-commerce awareness, promote products and acquire more customers for your store.

However, it is not an easy task to run a successful ad campaign. Segmentation, channel distribution, messaging and showing the right products pose a major challenge.

Add IOS 14 and cookies getting phased out with a tough competition for your customer’s attention, and paid advertising can be incredibly tough.

First party data

Increase awareness

Why is paid advertising important?

Setting up an online store doesn’t just bring in tons of customers. In order to get your message and products out in the market, paid advertising is a great way of doing this instantly.

92% of visitors don’t buy on their first visit to a webshop. So you need to retarget them with the right message to turn them into customers. The ability to do this is why paid advertising is important for every e-commerce.

Retarget customers

Nurture potential customers

Learn how to supercharge your ads with CAPI and Custimy

How do you improve your ad results with Custimy?

These segments are used to create outperforming look-a-like audiences, which together with your content will improve ad results.

It sounds complicated, but setting an audience up takes no more than 32 seconds (yes we’ve timed it). The audiences are even dynamic and always updated.

With Custimy’s CAPI integration you can reclaim your attribution and tracking ability. It enables opportunities you haven't seen since iOS14, tracking actions across your entire marketing ecosystem, so you know where to tune your actions for maximum performance!

CAPI tracking ability

Look alike audiences

Don’t just take our word for it,
take our customers word

Vasilij Brandt
Founder & CMO Blazar Capital and Forbes 30 under 30 Alumni

As a data-driven E-Commerce group, we always look for opportunities to enhance our knowledge through data in order to make better decisions. Custimy collects data from our tech stack and creates a good overview and insights on various aspects of our business. As of today, we have five different brands using the tool and the insights we are getting across our brands are highly interesting.

Brett Schetzsle
Founder, ADE Imports, Corp.

I am really impressed by Custimy’s approach to customer segmentation and ability to be a ‘single source of truth’ for targeting and audience building across Klaviyo, Meta and Google ad platforms. Using their segments allows us to retain customers and drive repeat purchases with automated Klavioyo flows putting the most relevant and personalized offers in front of them at the right time. Plus, the more the AI learns about our current customers, that knowledge immediately informs our audience building in Google and Meta to retarget with consistent messaging and to build even better lookalike audiences for finding new customers. It’s a customer data platform with huge potential.

Kristian Tinho
Owner

I love to have a platform that collects it all and gives me one single overview. Custimy has been very beneficial regarding time spent analyzing my business and understanding the customers better. We love to have insights, and being actionable is the most important for us. Setting up automation, which helps us to find new customers in an easier way, definitely makes our lives easier every day.

Daniel Gerfort
CMO

At Møbelkompagniet we had trouble retaining our existing customers. We really wanted customers to come back and make a second purchase. With Custimy’s segmentation engine we were able to engage different customer groups in order to increase their repurchasing rate. Secondly have the product insights given us a clear indication of which product is good for our business and what is not

Nadia Christensen
Head of Social

Incorporating data from Custimy in ABENAs advertising on Meta, we experienced a +1200% increase in add-to-cart events. On all softer metrics, both audiences showed good performance but on conversions, the look-a-like audience build on Custimy data outperformed the look-a-like audience build only on Meta pixel data. Consolidating data from multiple of ABENAs available data sources in Custimy, we were able to build a stronger foundation of relevant data to reach users with a high intent to convert

Vasilij Brandt
Founder & CMO Blazar Capital and Forbes 30 under 30 Alumni

As a data-driven E-Commerce group, we always look for opportunities to enhance our knowledge through data in order to make better decisions. Custimy collects data from our tech stack and creates a good overview and insights on various aspects of our business. As of today, we have five different brands using the tool and the insights we are getting across our brands are highly interesting.

Brett Schetzsle
Founder, ADE Imports, Corp.

I am really impressed by Custimy’s approach to customer segmentation and ability to be a ‘single source of truth’ for targeting and audience building across Klaviyo, Meta and Google ad platforms. Using their segments allows us to retain customers and drive repeat purchases with automated Klavioyo flows putting the most relevant and personalized offers in front of them at the right time. Plus, the more the AI learns about our current customers, that knowledge immediately informs our audience building in Google and Meta to retarget with consistent messaging and to build even better lookalike audiences for finding new customers. It’s a customer data platform with huge potential.

Kristian Tinho
Owner

I love to have a platform that collects it all and gives me one single overview. Custimy has been very beneficial regarding time spent analyzing my business and understanding the customers better. We love to have insights, and being actionable is the most important for us. Setting up automation, which helps us to find new customers in an easier way, definitely makes our lives easier every day.

Daniel Gerfort
CMO

At Møbelkompagniet we had trouble retaining our existing customers. We really wanted customers to come back and make a second purchase. With Custimy’s segmentation engine we were able to engage different customer groups in order to increase their repurchasing rate. Secondly have the product insights given us a clear indication of which product is good for our business and what is not

Nadia Christensen
Head of Social

Incorporating data from Custimy in ABENAs advertising on Meta, we experienced a +1200% increase in add-to-cart events. On all softer metrics, both audiences showed good performance but on conversions, the look-a-like audience build on Custimy data outperformed the look-a-like audience build only on Meta pixel data. Consolidating data from multiple of ABENAs available data sources in Custimy, we were able to build a stronger foundation of relevant data to reach users with a high intent to convert

Don’t just take our word for it, take our customers word

As a data-driven E-Commerce group, we always look for opportunities to enhance our knowledge through data in order to make better decisions. Custimy collects data from our tech stack and creates a good overview and insights on various aspects of our business. As of today, we have five different brands using the tool and the insights we are getting across our brands are highly interesting.

Brett Schetzsle
Founder, ADE Imports, Corp.

I am really impressed by Custimy’s approach to customer segmentation and ability to be a ‘single source of truth’ for targeting and audience building across Klaviyo, Meta and Google ad platforms. Using their segments allows us to retain customers and drive repeat purchases with automated Klavioyo flows putting the most relevant and personalized offers in front of them at the right time. Plus, the more the AI learns about our current customers, that knowledge immediately informs our audience building in Google and Meta to retarget with consistent messaging and to build even better lookalike audiences for finding new customers. It’s a customer data platform with huge potential.

Kristian Tinho
Owner

I love to have a platform that collects it all and gives me one single overview. Custimy has been very beneficial regarding time spent analyzing my business and understanding the customers better. We love to have insights, and being actionable is the most important for us. Setting up automation, which helps us to find new customers in an easier way, definitely makes our lives easier every day.

Daniel Gerfort
CMO

At Møbelkompagniet we had trouble retaining our existing customers. We really wanted customers to come back and make a second purchase. With Custimy’s segmentation engine we were able to engage different customer groups in order to increase their repurchasing rate. Secondly have the product insights given us a clear indication of which product is good for our business and what is not

Nadia Christensen
Head of Social

Incorporating data from Custimy in ABENAs advertising on Meta, we experienced a +1200% increase in add-to-cart events. On all softer metrics, both audiences showed good performance but on conversions, the look-a-like audience build on Custimy data outperformed the look-a-like audience build only on Meta pixel data. Consolidating data from multiple of ABENAs available data sources in Custimy, we were able to build a stronger foundation of relevant data to reach users with a high intent to convert

Read all you need about customer data platforms here

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